culture v/s business

Posted: September 26, 2010 in social
Tags: , , , , , , ,
Taj Mahal, Agra, India.

Taj Mahal, Agra, India.

culture has always been one of the most important factors affecting the business environment of a nation. no business could survive if the culture does not accept it. a good entrepreneur carefully analyses the cultural history and the various cultural diversities within the area of his operations.

India is the land of diversities. a secular nation where more than hundreds of languages are spoken in 28 states and 7 union territories. the mentality and behavior of people differ with region, religion, economic status etc. an entrepreneur has to carefully scan the culture of a place before carrying out his business. otherwise the business wont survive.

after 1991, India has witnessed the arrival of a lot of big multinational companies. especially in the consumer goods sector. however the growth of these multinationals have been limited to only a few cities of the country. the metropolitans seem to have an unparalleled number of big names of the industry compared to the others.

why are the small cities lagging behind?

cultural stagnation is the answer. yes, its the culture of these cities which is not allowing the proprietors and investors to take the risk. compared to the big cities of the country, the others have experienced a very nominal change in their culture. the people are not yet ready to accept the western way of living(culture is a very big term to use here). the open minded western philosophy has proved to be a bit too much for the not so educated Indian population. as a result, most of the foreign multinationals are yet not sure of their acceptance and profitability in these markets.

who is at loss?

obviously the people of the small cities. they are the ones who are missing out on opportunities. the wide range of products and services offered by these companies are not reaching these people. the foreign developed technology than can help in the development of the society and economy  are not being utilized to its fullest. furthermore these companies would invite competition in the market between these and the other local firms which would force them to bring better products and services and ensure consumer satisfaction. an increase in industrialization would generate more employment and income for the people.

another point to be noted is that these multinationals indulge in foreign direct investment. this creates infrastructure and the base for further development. moreover increase in their numbers also brings foreign exchange for the country. overall the huge prospects of development offered by the multinationals are being utilized only by less than a dozen of cities in the country while the rest are still waiting for their arrival.

what should be done?

the only solution is that people have start accepting the changes in the Indian culture. in today’s world of globalization, the people must move on with the changes across the world and stay up to date with the other economies. what is to be understood is that culture is not static but dynamic. it absorbs whatever comes to it and changes for the betterment of the society. India is famous for its rich cultural heritage, and a good and civilized culture is open to all mentalities and lifestyle habits. if the people want a change then they are the once who have to change themselves so that they can offer a better future to the comming generation who will decide the future of the country.


India is country with great possibilities of massive industrial development on the international level. only the society has to open up and welcome the entrepreneurs and have a broad outlook towards the goods and services they introduce to the economy.

  1. Moonomo says:

    Well organized and excellent write-up Shubro. Looking forward to read more from you. Happy Blogging.

  2. tdelphi says:

    Keep writing this kind of article 🙂

    Cheers you up.

  3. Very well written article. I’m really impressed by you knowledge of the subject. Fell free to write more.

  4. Your article is very informative and coherent. I’m happy that I stumbled upon your page and hope to find more articles of such caliber on this site in the future.

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